The name Nida Yasir has become synonymous to controversy or rather the morning show host has a knack for stirring controversies with ill thought out content and questions at hand. Whether it be the Formula One clip or Nida Yasir mercilessly questioning a rape victim Marwah and her family, she has time and again received flak for her content. Viewers have repeatedly made calls for a ban on her show but the request has fallen on deaf ears.
The morning show yet again landed into trouble when a clip from one of her recent show Good Morning Pakistan that is aired on ARY Digital went viral for yet another controversial reason. Nida Yasir had invited a real life mother-in law with her daughter in law to portray the stereotypical ‘saas-bahu’ relationship. The supposed mother-in-law can be seen bashing her newly wedded bahu as a phohar. The mother-in-law can be seen telling the host that she had “clearly” demanded the marriage bureau to find her an educated girl yet someone who can look after the house well. Here’s where the dichotomy and the ultimate dilemma of our society follows where she goes on to tell about her “well educated” and “highly paid” son and still bring someone educated and “presentable” yet domesticate for him. She goes on to publicly shame her daughter-in-law for not taking interest in household chores. Seriously?
This episode yet again irked many social media users and Nida Yasir faced the wrath of many activists. Kanwal Ahmed, founder of Soul Sisters Pakistan and host of Conversations with Kanwal took to her Twitter account to express her displeasure at the shoddy show for TRP.
However, the problem is more deep rooted. It is the viewership at the helm of it all who encourage such media trends. As long as there is viewership for such content, electronic media and our society will continue to see a moral and ethical decline. Nose diving morality of Pakistani media.